Table of Contents
Aim of this blog:-
In this blog we will explore some of the basic ideas on the following the enlisted below:-
- what is basic seo and why it is so important.
- What is keyword and how to do keyword research.
- What are the useful seo tools?
- What is page optimization?
- What are Basic seo?
Are you running a blog , business, content creator or the one who is in the need of getting started your business online ,you need to learn the basics of seo , so you are on the right path.
With the correct guidance and essential practice leads anyone to master the basic seo. End of this blog you will get a solid foundation regarding the basics of seo.
Learn some basic seo terms before getting started:-
Seo – In this digital age seo makes our content visible throughout the world
Keywords – Keywords are the searching terms through which your content is being discovered in the internet as well as your content is evenly distributed among the desired audience.
basic seo tools – It helps to reach your content effectively throughout the internet.
Page optimization – providing proper flow of page speed , content diligence , responsiveness and many more when your target audience reached their destination .
Content marketing – providing proper awareness about the content leads to converting the local visitors to potential customers.
Search intent – it explains what the customer is looking for into two categories of search intent which is listed below :-
1.Buy, Purchase (search sale intent)
Searching for a particular product which they want to buy indicates the buying search intent.
2.Learn, Identify (information search intent)
Searching for a product to get awareness which indicates information gathering search intent.
These search intent explains what the customers are truly seeking for and also by the search intent we can identify the perception which is the opinion of a product.
Traffic —Number of people who are looking for your content’s existence and also shows how many local and potential customers use your resources regularly.
Content ranking – Number of the positions in which your content is ranked on the internet.
Ranking helps to catch your potential customers.
Url – the address which is specified to identify your contents in the internet
Or in other terms we can say the name in which your resources are called on the internet which is nothing but your official address of your web page.
For example
Eenseofuture – official website name which is website domain name
https://eenseofuture.com/ – url of the website – address of web page.
What is basic seo Concepts and its importance?
basic seo concepts helps the people to identify their desired content throughout this boundless ocean of information.
It is a mechanism which provides the relevant quality to eager minds who are searching for it.
It is the driving force which makes the website visible to the search engine , enabling the search engine to grab the eyes of the potential customers.
It is one of the most powerful ways to increase your content traffic into the search engine.
If seo never exists the people won’t get their desired potential content,the business owner won’t catch their potential customers, content does not meet their designated path.
It provides a secret of visible content towards its desired audience.
It builds the communication medium between the user and the business owner.
Let us see what are problems will the business face without doing the proper seo :-
- Lack of visibility.
- Lack of more sales.
- Lack of organic traffic .
- Lack of organic searches .
- Lack of effectiveness in your content .
- Your content won’t be there for potential customers.
Basic seo theory :-
Millions of people go online each and every day and search for the things that they want.organic traffic is a strong basement when a set of people looking for the same information often with the help of seo we can build our organic traffic for a set of specific queries.
Let us see how seo is working? In a more basic crisp way.
People → search engine (shoe under rs. 1000) → search results(related pages ) → getting traffic (people landed Pages) → getting sales(content is legit).
How website rankings work with the help of seo?
User query → search pages → scanning and evaluation → search query matched →quality legit content display (duplicate content blocked / won’t get ranked in search engine).
To say the whole thing in single line , seo helps the search engine to understand the website content and make visible the content to its potential customers
How Keywords are helpful in seo ?
Search keywords(based on search intent) → website rank algorithm → top search results → Maintains position in search results
The numerous essential factors which helps to increase traffic :-
- User interface
- Speed of Site
- Responsiveness of the site
- Original and legit content
- Enhance user experience
- High domain rating
- Potential traffic
- Potential sales
What are the useful basic seo tools that you have to know to work with SEO on the basis of tracking , analyzing , and optimizing your content :-
Keyword Research : –
1.Google Keyword Planner:-
It is there in your google adsense account.
It is completely free to use.
It is used to find the basic keyword ideas.
It is also used to find the keyword search volume.
Checkout here >> Google Keyword Planner
2.Ubersuggest
It comes under free and paid versions.
It provides keyword traffic volume,trends,suggestions,difficulty and many more.
Checkout here >> Ubersuggest
3.AnswerThePublic
Both free and paid options are available.
Enter your keyword and get results in the form of searched questions.
Checkout here >> AnswerThePublic
4.Keyword Surfer : –
It comes under free version
It is available with the chrome extension
It helps to identify the search volume according to google search results.
Checkout here >> Keyword Surfer
On – Page Seo :-
We have listed on page seo tools which helps to optimize each and every single pages : –
WordPress Plugin:
Yoast SEO and Rank Math – Used to get on page SEO suggestions.
Checkout here >> Yoast SEO
Checkout here >> Rank Math
Chrome Extension:
SEOquake – Used to analyze SEO metrics.
Checkout here >> SEOquake
Crawling Tools:
The crawling tools are screaming frog SEO Spider.
Used to solve problems like broken links , missing tags , and recorrect the duplicate texts.
It is free up to 500 Urls.
Traffic and Performance tracking:-
We have list some of the basic seo tools to monitor the content traffic , user characteristic and many more –
Google analytics :-
It is completely free.
It is used to identify the user interactions, traffic source , sales , keywords ranking and many more.
Google Search Console :-
It is free to use and used to monitor user search performance , ranking , indexing in terms of keywords.
Backlink Generation:-
Increase your domain authority
You can check your domain authority using domain authority checker.
Ahrefs is free to check your site backlinks.
Moz Link Explorer is a paid one which is used to build backlink profile and check domain authority.
Technical SEO Tools
These tools are used to check the speed,health and mobile usage experience.
Google Pagespeed Insights – Used to test the website’s loading speed.
GTmetrix – Provide detailed summary of page performance
Mobile Friendly Test – Used to identify the mobile responsiveness.
Google Trends – Identify google current trending content.
TinyPNG – Used to reduce the size of image to improve the loading speed of the image improve SEO performance
Check out the basics of SEO >>
Disclaimer:-
In this blog article we have use some of the external links for education purpose only . We do not include any of the affiliate links for your perusal .
